Case Study:
Equipping Sales
Teams for Growth
Tools, Training & Strategy in Construction
How We Helped a General Contractor Transition from Organic Growth to a Scalable Sales Strategy
For years, this general contractor had grown organically through word-of-mouth and repeat business. As they looked to expand, they made a strategic decision to hire a dedicated sales team to drive new opportunities. However, with no formal sales infrastructure in place, they lacked the proper tools, organized data, and professional sales materials needed to support their team. MMG partnered with them to build a structured, scalable approach—implementing the right lead generation tools, organizing their data for better decision-making, and developing professional sales collateral and proposal templates to help their new team succeed.
Key Results
Improved Lead Management
Implemented a CRM and lead tracking system, increasing efficiency in sales follow-ups and nurturing efforts.
Faster Proposal Turnaround
Reduced proposal creation time by 75% with new templates and a structured approach.
Stronger Sales Positioning
Equipped the new sales team with polished, professional materials that reinforced credibility and drove client confidence.
Building a sales infrastructure from scratch meant ensuring the right tools, processes, and materials were in place to support the team’s success.
MMG Strategies
Lead Generation & CRM Integration
Identified and implemented a CRM system integrated with lead generation tools, enabling sales reps to track and prioritize prospects effectively.
Data Organization & Management
Developed a structured system to categorize and store lead and customer data, ensuring sales reps had quick access to valuable insights.
New Sales Collateral
Implemented structured sales processes, CRM setup, and messaging frameworks to drive conversions.
Proposal Template Development
Designed customized proposal templates that streamlined the sales process, reducing turnaround time and improving consistency.
Sales Team Training & Enablement
Provided hands-on training to ensure the new sales hires could effectively use the tools and materials to close deals.
Why Mavis Marketing Group
At MMG, we understand the unique opportunities that start up’s face. Our team is dedicated to providing customized marketing strategies that help businesses grow with creativity, expertise, and support at every step.